


SUMMER 2023
Client
Travis Johnson, Lead Pastor
Category
Branding
Logo Design
Print Materials
Apparel
Project Summary
The Bridge, a startup church in Zavalla, Texas, aimed to establish a strong foundational visual identity to connect with its community and convey its mission: "The Bridge strives to be The Bridge between where people are, and where God has called them to be." This project allowed me to develop a comprehensive brand presence for a new organization from its inception.
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My role involved translating this powerful mission into a cohesive visual language. I designed the core logo, an illustrative representation of the recognizable Zavalla bridge, which perfectly symbolizes the church's transformative purpose. Beyond the logo, I extended the brand identity across various essential marketing materials, including flyers, greeting cards, business cards, and custom apparel, ensuring visual consistency and reinforcing their message in print and merchandise.
The Bridge, a startup church in Zavalla, Texas, aimed to establish a strong foundational visual identity to connect with its community and convey its mission: "The Bridge strives to be The Bridge between where people are, and where God has called them to be."